Should You Add Video to Your Marketing Strategy in 2017?

                                                                                                                                                                   

How do you plan to impress your clients in 2017? The answer to your question is to develop a video marketing strategy. Wait, is video marketing still an effective strategy in 2017? 

You bet it is! Before you add video to your 2017 marketing strategy, you first need to develop a plan.

Making a video is a costly idea, which means you need to be smart in the type of video you develop because your end goal is to increase revenue for your company. The video you develop needs to offer you a Return on Investment (ROI). In short, the video needs to make all the money you used to create it all worth it at the end. If you are considering venturing into video making this year, consider the following points:

Ø  Develop Clear Goals

You need develop goals to give you direction on where you need to head creatively with the video. Aren’t goals the first thing you develop? Unfortunately, most companies begin on the right path to create a video, but take one wrong turn after another because they failed to develop goals.

Your efforts at making a video will be a success from the start because you are going to develop goals. To formulate your goals, you will use the S.M.A.R.T. Strategy:  Specific, Measurable, Attainable, Realistic, and Timely. For instance, your goal is to increase revenue by 10 percent by the summer of 2017. You answer the “how to” by creating several videos, targeted at your customer base, and publishing them on your social media platforms.  

Ø  Create Viral and Shareable Content

Content that goes viral is a pat on the back for the developers behind it. If you want to spread awareness about your company, product, or service, you will develop a video that resonates with your audience and makes them click the “share” and “like” button.

One type of video concept that has been earning a lot of shares and likes on social media is long-form stories that last up to ten minutes. You can tell your company or product’s story using music, clips, and pictures. Additionally, you can upload behind the scene footage, as people are always curious about the making of the video and it helps them learn more about the people behind it.

Ø  Create a Video Marketing Email Campaign

If you are considering circulating an email marketing campaign, add a video to it. Adding videos to email campaigns have shown to increase open rates and engagement by enticing people to visit the site to explore it, opt for a service, buy a product, or complete a survey.

If your company has been unable to secure any traffic on its site or your sales have been on a steady decline, add a video to your marketing strategy. Learn more about your target market before you create a video, as they are the ones that have the power to make it go viral and get your company the recognition it needs to prosper in 2017.

How 3D Technology is Changing the Museum Experience? 

Museums continually look for different ways to enhance the experience of visitors visiting their exhibitions. Technological innovation has enabled museums to incorporate various types of technology into their exhibitions. 

Most museums have already come on board to make the necessary changes, using the likes of 3D printing, 3D scanning, virtual reality, and special applications, to modernize visitors’ visit to the museum.  

With advancements in technology making the news almost every day, it is only safe to assume that museums will also look to incorporate the newest technological gadget and software into their environment.

The Primary Reason Museums Are Seeking to Incorporate Newer Technology

The constant development and advancement of technology has increased people’s expectations. Visitors no longer want just one way to experience the museum, but want several different ways. They want to be able to explore the museum using certain technologies. Museums that have recognized the changing needs of visitors have began to integrate and develop technologies to engage their visitors. This is how they are doing that:

1.       Virtual Reality

Virtual reality requires users to put on special headgear, which transports them into another reality such as at the bottom of the sea or to another era. The Franklin Institute located in Philadelphia is one such museum using virtual reality to give their visitors a unique experience. The museum transports visitors to a space shuttle and Chernobyl, the site of the nuclear disaster, using a virtual reality headgear. The museum also transports users inside a human body, solar system, the human brain, and the sea to look at a blue whale.

2.       3D Scanning and Printing

Museums use 3D scanning and printing technology to make multiple copies of historical artifacts to give to visitors. This allows visitors to interact with the historical artifact in a whole different way than before. 3D printing and scanning technology also allows museums to perform a detailed investigation of frail specimens.

3.       Navigating the Museum

If you visit the American Museum of Natural History, chances are you may get lost. The museum has introduced an application called Explorer, which uses several Bluetooth hotspots scattered all over the museum to allow visitors to navigate the museum without getting lost.

The application tells people where they need to turn next. Visitors also do not need to tell the application where they are, as all they need to do is raise their phone in the air to allow the app to recognize the visitor’s destination.  

4.       Roboguides

Roboguides or telepresence robots are screens placed on two poles on wheels. The roboguides use videoconferencing technology to give visitors facts and information not available from a tour guide.

The main goal of museums is to make the visitor’s experience fun and enjoyable. They also want to keep up with the time and need to give visitors a reason to visit the museum. With the new generation being born into technology, museums and other facilities will have to rely on 3D technology to enrich people’s experience.  

Why Should You Acquire the Services of A Video Animation Company?

Why Should You Acquire the Services of A Video Animation Company?

How many hits does your website get in a day? If you reply with "not a lot," you are in deep trouble. You are not using the services offered by a 3D animation studio to your advantage. Your site is plain and boring. There is nothing on there to encourage people to keep coming back. All your site has is a few pictures here and there, but that’s about it. If your site looks like a graveyard, deserted and depressing, consider calling up a professional video animation company to assist you make it colorful, bright, and enjoyable.

The Importance of Video Animation

If you thought the world outside of the internet was competitive, you were wrong. The world inside the internet is more competitive. With so many sites struggling to attract viewers to its content, you have some tough competition.

If you are not succeeding and falling behind in the competition, you might want to take up an animated approach, which is to introduce people to video animation. The more engaging your video animations are; the more returning visitors you will get. If you have decided to shake things up on your site, do not go down the journey alone, but get professional help from cartoon animation companies.

Why Do You Need to Hire A Professional Video Animation Company?

For once, they have the knowledge of knowing exactly what kind of animation will grab people’s attention. Working under them will be experts who have had vast experience in producing one hit after another.

If you are stuck on an idea, as you do not know how you can effectively visualize it on video, the experts will guide you through the process, making sure their nail your idea down. If you are satisfied with their 3D animation design, you can employ their services for each video animation you create from hereafter. Remember, video animation is a trend you do not want to miss.

The Trend of Video Animation is Ever-growing

Have you seen advertisements that pop up when you browse certain sites? When you click on them, a video animation begins to play. The company featured in that video used video animation as an advertising tool, which they spread across the web. Now, the video animation is not only available on their site, but everywhere else as well.

Video animation’s effectiveness at getting a site noticed has led several companies to employ the technique as an advertising and marketing tool. Now, if you ever visit a random, but known site, you will see that they will have some sort of video animation, which might play automatically or it will prompt you to play it. Take full advantage of video animation!

If you want to boost traffic on your site, it is essential to acquire the services of a video animation company. They will breathe life into your vision, creating you a video that will help your company find its footing in its industry.