Should You Add Video to Your Marketing Strategy in 2017?

                                                                                                                                                                   

How do you plan to impress your clients in 2017? The answer to your question is to develop a video marketing strategy. Wait, is video marketing still an effective strategy in 2017? 

You bet it is! Before you add video to your 2017 marketing strategy, you first need to develop a plan.

Making a video is a costly idea, which means you need to be smart in the type of video you develop because your end goal is to increase revenue for your company. The video you develop needs to offer you a Return on Investment (ROI). In short, the video needs to make all the money you used to create it all worth it at the end. If you are considering venturing into video making this year, consider the following points:

Ø  Develop Clear Goals

You need develop goals to give you direction on where you need to head creatively with the video. Aren’t goals the first thing you develop? Unfortunately, most companies begin on the right path to create a video, but take one wrong turn after another because they failed to develop goals.

Your efforts at making a video will be a success from the start because you are going to develop goals. To formulate your goals, you will use the S.M.A.R.T. Strategy:  Specific, Measurable, Attainable, Realistic, and Timely. For instance, your goal is to increase revenue by 10 percent by the summer of 2017. You answer the “how to” by creating several videos, targeted at your customer base, and publishing them on your social media platforms.  

Ø  Create Viral and Shareable Content

Content that goes viral is a pat on the back for the developers behind it. If you want to spread awareness about your company, product, or service, you will develop a video that resonates with your audience and makes them click the “share” and “like” button.

One type of video concept that has been earning a lot of shares and likes on social media is long-form stories that last up to ten minutes. You can tell your company or product’s story using music, clips, and pictures. Additionally, you can upload behind the scene footage, as people are always curious about the making of the video and it helps them learn more about the people behind it.

Ø  Create a Video Marketing Email Campaign

If you are considering circulating an email marketing campaign, add a video to it. Adding videos to email campaigns have shown to increase open rates and engagement by enticing people to visit the site to explore it, opt for a service, buy a product, or complete a survey.

If your company has been unable to secure any traffic on its site or your sales have been on a steady decline, add a video to your marketing strategy. Learn more about your target market before you create a video, as they are the ones that have the power to make it go viral and get your company the recognition it needs to prosper in 2017.